In fact, there is so much terrific visual (and written) information here that my only complaint is that the book isn't much, much longer.' -¿ Allison Arieff, Book Board Member, Designer's and Books, 'Get up off your grid, and look at this book packed with inspiration and information about the pioneers and radicals and experimenters who broke the rules of design even before they were proofread. But despite that sense of recognition on nearly every page it's just amazing how fresh all the work feels. The book includes most of the designers you'd expect: Lissitsky to Lustig, Lois to Landor. Sure to become required reading for any graphic design student (but also ideal for the coffee table), Graphic Icons is 240 pages of pure inspiration. What a labor of love: Clifford's reverence for the greats of the profession is apparent on every gorgeous page of the book. We owe a debt of gratitude to graphic designer John Clifford for making sure it does. ¿ 'Get up off your grid, and look at this book packed with inspiration and information about the pioneers and radicals and experimenters who broke the rules of design even before they were proofread.¿Graphic Icons¿offers colorful and ¿painless lessons in¿design history, and sparks insights into the social context and intrigue that were the stage on which this brilliance flared.' -¿ Stephen Doyle, Creative Director, Doyle Partners 'Graphic Icons is a book that probably everyone assumed already existed but didn't. Your favorite designer didn't make the list? Join the conversation at. Who coined the term graphic design ? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in.

Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. You'll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M.

Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great.

Graphic Icons by John Clifford